Utility Indifference Curves for Risk-averse Investors

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In the previous article we learned that different investors exhibit different levels of risk aversion. For each investor the degree of risk aversion translates into certain utility (read satisfaction) that he gets from an investment. In our example of $100 for sure vs. a gamble where you get $200 or nothing, when a risk averse chooses to go with $100 for sure, it means that the $100 with certainty provides him more utility compared to the gamble. For another person, even $90 may be good enough for him to find more utility compared to going for a gamble. However, if the certain amount is reduced more, say to just $20, then he might as well try the gamble option.

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