Building a Marketing Budget

Irrespective of whether you are a big corporation or a small start-up, your marketing efforts will determine how much your market grows. It is critical therefore to be prudent about where you put your marketing dollars. If the going is good, it’s important your consumers know about your deals and choose you over other products. When the going is tough, it’s going to be doubly tough to ask consumers to spend their scarce dollars on your offering. Marketing your product or service effectively is important at all times.

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