Sampling Frame - Definition, Examples and Features

While conducting research, it’s difficult for a researcher to be able to collect data of the entire population. This brings up the need to collect a sample on which the research can be conducted. One the researcher has clearly defined what their target population is, they need to select a sampling frame from which they will select a sample. A sampling frame is a list of all the units from which the sample is selected.

The sampling frame can be defined for different types of research that is either quantitative or qualitative. Source material for the sampling frames could include census, telephone number or email database, and other sources of data. Once a sampling frame is selected, a sampling technique can be applied to select the sample from the sampling frame. It is important that the sampling frame is as complete as possible, and unbiased to get unbiased and robust results from the study.

Sampling Frame Examples

If the population under study is milch animals in India, then the sampling frame would include Indian breeds of cows, goats, camels and buffalos.

Let us look at another instance. The sample could be of all time great English rock bands; the sample frame would include The Beatles, Queen, Coldplay, Black Sabbath, Oasis, Radiohead, Iron Maiden, U2, Blur, Duran Duran, Linkin Park and Jethro Tull, etc.

Features of Sampling Frame

The sampling frame should be representative of the population, with no repetitions of units. Only units in the frame must be included and not those who fall outside its purview. The sampling frame lists basic details of the unit and may not provide supplementary information about the unit.

An improper frame will set the way for an inadequate study. A good sampling frame is accurate, and complete. We mean complete in the sense that all the possible units must be included. If a study of children's study habits is the population, it must include school going children but shouldn’t exclude children who are home schooled.

By accuracy it means that the frame must include all units of the population. If we plan to study households with more than 4 members, and we include families with less than 4 members or double count an individual who stays with their parents and their grandparents for 3 months at a time (double counting) it would be an inaccurate frame.