The car rental business can be extremely profitable, but because of this it is also competitive to get involved with it. When you’re putting so much financial investment into a new venture, you want to make sure its a success. Your car rental business needs to stand out from an increasingly saturated market. The world of car rental is changing so you need to make sure you’re aware of how you can make your business boom.

Where to Start

One of the first things you need to decide with your business is whether you’re going to rent or lease cars. There is a big difference between the two. Essentially leasing is a long-term commitment where a customer will use it as their regular car for personal use. Renting, on the other hand, is much more short-term and is often used for holidays, business trips or as an alternative car when someone’s car is being replaced. It’s a different financial commitment for both the customer and yourself so make sure you know which direction you want to go in.

Save Money

One way to make a profit is to try keep things on the cheap side. You need to be realistic with your budget, and what models of car you can afford to buy for your business. You’re going to make life harder for yourself if you buy the newest, most expensive, cars on the market. Just because you have new cars doesn’t automatically make your business the best. Your customer service and deals do that. You also need to remember to get insurance for all of your cars, otherwise that will cost you so much money in the long-term.  GAP Insurance is a must, and can also be applied to used vehicles.  Also when it comes to advertising social media presence is a free way of spreading the word about your business. Plus a great way to interact with customers and encourage potential new clients.

Pick a Niche

As you’re already aware - the car rental market is competitive. One of the biggest hurdles you’re going to overcome is how to make your business stand out and establishing your customer base. A great place to start with this is picking your niche. What kind of cars do you want to offer and what kind of service do you wish to provide? There are so many possibilities for this, from removal vans to luxury limos. You need to think of a gap in the market in your local area and fill that need.

By following the above steps, you’re well on your way to starting a successful car rental business. Remember you’re the driving force behind it. What other things can you do to help produce profits for a business?