- Stand-alone project analysis (sensitivity, scenario, and simulation analysis) looks at a project’s risk in isolation.
- Projects also have exposure to market risk and company management should consider how a project’s future cash flows will correlate with market returns (think beta).
- A project with heightened sensitivity to market changes (i.e. higher market risk) should be discounted with a higher cost of capital. Alternatively, a lower market risk project could be discounted with a lower rate.
- A common way to incorporate market risk into capital budgeting analysis is by applying the principles of the capital asset pricing model (CAPM).
- In applying CAPM to capital budgeting, the analyst will need to determine the project’s beta, the risk free rate of return and the market rate of return.
- The project’s discount rate in calculating NPV will then be determined by the following equation:

r

_{project}= r_{risk free}+ β_{project}( r_{market}– r_{risk free})