It has only been in recent years that marketing analysts have recognised a pattern that led to slower than expected business growth. What they found was that customer retention, building loyalty and engaging customers were concepts far down the list of what they felt was important to business growth. It was all about driving sales, […]
Finance for Non-finance Managers
Irrespective of whether you are a big corporation or a small start-up, your marketing efforts will determine how much your market grows. It is critical therefore to be prudent about where you put your marketing dollars. If the going is good, it’s important your consumers know about your deals and choose you over other products. […]
Equity or debt? All businesses that need financing will do so in these two forms. There are however some large companies that have managed to totally become debt-free. Some examples are Google, Amazon, and Apple. When you hear that these companies have no debt, it sounds like a great deal. But is it really that […]
Here’s the thing. You’re doing great in your career and by looking at your performance your boss has promoted you to be the manager for your unit. You’ve got a great salary hike but it has also resulted in a whole lot of added responsibility. Now, you’re not just an employee who had to prove […]
This video provides a crash course in what managers need to know about finance. Joe Knight, coauthor of the Financial Intelligence series, provides an insight into what you need to know and how to read the numbers.
This video discusses the various methods for inventory valuation and how they are used in the accounting practice. The methods discussed are: FIFO, LIFO and Weighted Average Cost.
There are two kinds of financing which the firms often resort to for generating fresh financing for short term. For one, they could choose between several methods of getting the short term finances through banks. Such methods are usually resorted to by listed companies and other companies which have reasonable credit worthiness with their bankers. […]
The three key motives for holding cash are: 1. The transaction motive – Cash is required to conduct ordinary business activities 2. The precautionary motive: Cash is required meet any contingencies in future. It is like a cushion or buffer to support unexpected emergency. 3. The speculative motive: Cash may be required to take advantage […]
Planning is an important part of doing business. At the outset it may seem time consuming and not entirely useful. Good planning often leads to effective management of resources since everything is taken thought of ahead.
To understand if a product is truly profitable all costs have to be accounted for. Every cost accounted for shows if a profit is made in that product line. More often than not, companies look at making profit through volume sales. This is a fallacy.